Lima was raised in the Castelo Branco neighbourhood of Salvador.
Her father left the family when she was six months old, and Lima was raised only by her mother. Her parents are Nelson Torres, a carpenter, and Maria das Graças Lima, a social worker. Many sources stated that "Francesca" is her middle name, but Lima herself denied this in an interview to W Radio Colombia in 2010, and confirmed that her name is only Adriana Lima.
Lima was born on 12 June 1981 in Salvador, Bahia, Brazil. She is currently an ambassador for IWC, Puma, Maybelline, and Chopard. Lima has served as brand ambassador for the clothing brand Desigual based in Barcelona, Spain, for the Beachwear collection of Italian brand Calzedonia, and for the ready-to-wear collection of Italian brand Sportmax.
In 2016, she kept the second place with earnings of US$10.5 million. In 2015, she came in 2nd place with earnings of $9 million. In 2013, she came in 3rd place and in 2014 she came in 2nd place with earnings of $8 million. In 2012, she came in 4th place on the Forbes top-earning models list, estimated to have earned $7.3 million in one year. Since 2014, Lima has been the world's second highest-paid model. Lima is currently ranked by as one of the " New Supers". At age 15, Lima won Ford's "Supermodel of Brazil" competition, and took second place the following year in the Ford " Supermodel of the World" competition before signing with Elite Model Management in New York City. She is also known as a spokesmodel for Maybelline cosmetics since 2003, and for her Super Bowl and Kia Motors commercials. She was the longest-running model and named "the most valuable Victoria's Secret Angel" in 2017.
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